With another week of flower deliveries behind us, things are getting back to normal at Bespoke in the wake of the Valentine’s Weekend rush. There are birthdays to commemorate and offices to brighten up, which the florists of Johannesburg are happy to attend to. For me, of course, that means a lot of ducking in and out of traffic, tracking down hard-to-find departments in sprawling office complexes, and making sure the person signing for the flowers is actually the person they say they are (which is not guaranteed to be the case). It’s all in a day’s work.
One thing that usually happens out on a flower delivery, once the bouquet is done being admired, is our clients want to know who the flowers are from. Each delivery comes with a personalised message, the contents of which are entirely up to the one sending it. Our florist can make that message irresistible, enshrined in a bed of bright colour and enticing scents, in many ways that’s as much a message as the contents of the letter we relay. But ultimately, people recognise that they aren’t only being given flowers: they’re being given the love and affection of someone in their life, and they can’t wait to find out who that is.