Historically, the 21st century hasn’t been the most successful time to be a florist. It isn’t because we’re doing badly, but because in the past people have gone bonkers over flowers. Would that we lived perpetually in the glorious age of the tulip bubble, when the price of a single tulip bulb could have paid a living wage for several years, a single flower delivery could have seen me through to comfortable old age.
We don’t though, and as bad as that may be for me, the world outside the bubble is undoubtedly fairer on everyone else. The florists of Johannesburg have managed to keep the plentiful joys of nature alive in our sometimes stifling city, ensuring that tulips and roses aren’t the exclusive benefit of the few, but something we all can appreciate. From the look of the flower deliveries we do week to week, people are still as mad over flowers as they were in the 1600s. Now though, we’ve managed to ensure everyone gets the garden and sunshine they deserve. Of course, while time has moved on there’s still some similarity between being in a tulip bubble and being in love. Flowers are our way of telling a person they are worth a whole bunch of tulip bulbs, to us, a million bucks.