After another week of births, anniversaries, romances and corporate beautification for the florists in Johannesburg, our online florist is ready to reap a fresh harvest of flowers, and do it all again. It’s easy to be caught up in life’s routine, and fall into a sort of mechanical trap where day-to-day beauty becomes unappreciated, and ordinary. The challenge with work routines is to do things a little more efficiently and with less fuss. Goodness knows I’m better at navigating the city than when I did my first flower delivery, and have achieved a kind of zen about the inevitable traffic jams I know I’ll face along the way. But while you can get better at a routine, it won’t stop it from feeling constricting.
What we offer at Bespoke Bouquet is a break from routine. Gifts aren’t an excess, but entirely necessary: they break the monotony of our routines, reminding us of the specialness of our lives and how we can escape the patterns that restrict us, so that our days become eventful, and carry on in our memories. The attendance of the florists Johannesburg hosts is a relationship mirrored by their relationship to the flowers. They wake the blossom from the bud, to let it feel the sunlight.